Email marketing is likely to be run on many blog sites. ConvertKit is one of the most popular email marketing tools used by many bloggers and small businesses. ConvertKit works with 60,000+ digital companies, bloggers, and course creators using email marketing and automation. They help businesses establish the email marketing process from wide-scale to the most minute detail.

Let's dive into how ConvertKit can make your email and internet marketing missions more effective and successful. Keep following to know how you can set up your account, link it to your site, go through ConvertKit's pricing tiers, check out the main features, and use its advanced tools to develop your mailing list and interact with your audience.

Getting Started with Email Setup in ConvertKit

Let's dive into getting your ConvertKit email operations launched and optimized for success.

Step 1: Signing Up for ConvertKit

Getting started with ConvertKit is straightforward. Visit the ConvertKit site and click on "Sign Up" in the upper right corner. Choose a plan, enter your email, and create a password. ConvertKit will then send you a registration confirmation email.

After signing up, link your website to ConvertKit. If you use WordPress, install the ConvertKit WordPress plugin. Alternatively, you can add the ConvertKit tracking code to your website's HTML. This enables ConvertKit to track and record email opt-ins from your site.

Step 2: Creating Your First Email List

In ConvertKit, the subscribers are segmented into specific categories. Give different lists for blog subscribers, course students, podcast listeners, and others. Click on Lists, which is in the Convertkit menu, to create your first list. Next, click "New List" and put in its name, e.g., "Blog Subscribers." You can customize such settings like confirmation emails and select an automatic default email sequence.

As your content channels grow, develop more lists to segregate these audiences. This makes email more customized and targeted.

Step 3: Designing Engaging Email Content

ConvertKit makes it simple to send professional, branded emails your audience will appreciate.

1. Select your list, click Emails, and then click on New Email.
2. Use an existing template or create from scratch. The drag-and-drop email editor helps you easily change text, layout, colors, and graphics. Customize text, pictures, and fonts to fit your brand.
3. We recommend using plenty of images and keeping paragraphs short and scannable. 
4. Ensure content is valuable to your subscribers and aligns with their interests. This results in higher open and click-through rates.

Step 4: Automating Your Email Workflows

The real power of ConvertKit lies in its automation tools. You can create sequences like:

• Welcome Series: automatically deliver a multi-email onboarding sequence when someone joins your list, informing subscribers about your brand, content, and offerings
• Abandoned Cart: remind consumers to purchase after they leave products in the shopping basket
• Re-engagement: auto-send emails to inactive subscribers to pull them back in
• Birthday: send a special offer or exclusive content to subscribers on their birthday.

To set up automation, simply click on "Automation" and use the visual editor to build your workflows. ConvertKit manages to send automated emails without the need for ongoing manual work.

ConvertKit Pricing Plans

ConvertKit has many price levels for various users. Check out the options:

Free Plan

The ConvertKit Free plan is ideal for beginners. It's free for up to 1,000 subscribers and includes:

• Unlimited broadcasts, forms, and landing pages
• Audience tagging and segmentation
• Selling digital products & subscriptions

The Free plan provides all the core ConvertKit features without paying a cent. It's ideal for testing out the platform and growing a small audience.

Creator Plan - Starts at $9

For up to 300 users, the Creator plan is $9 per month yearly. Up to 1,000 members cost $29 per month. It includes:

• Automated email sequences
• Visual automation builder
• 70+ integrations
• 1 additional team member
• Live chat and email support
• Free migration from another platform

This plan adds automation and connectors to boost email marketing. Established email lists with 1,000 members may save money using it.

Creator Pro Plan - Starts at $25

For more advanced needs, the Creator Pro plan starts at $25 per month, billed annually for 300 subscribers or $59 per month for 1,000 subscribers. The features include:

• Everything in the Creator's Plan
• Priority support
• Unlimited team members
• Advanced Reporting

Creator Pro caters to larger email lists that need priority support and advanced features. It's ideal for established businesses and creators managing multiple team members.

Why Choose ConvertKit?

With so many email marketing platforms available, what distinguishes ConvertKit? ConvertKit has earned favor among bloggers, creators, and small business owners thanks to its robust automation features. Let's look at some features:

1. Powerful Automation Tools

A highlight of ConvertKit is its visual automation editor, making it easy to plan multi-step email sequences, welcome series, broadcasts, and more with a simple drag-and-drop interface. You can engage subscribers with sophisticated automation without any coding. ConvertKit's automation capabilities are ideal for scheduled email series, subscriber onboarding, audience segmentation, and more.

2. Intuitive Opt-in Form Builder

Creating high-converting websites and landing page opt-in forms is easy with ConvertKit. The form builder lets you modify form templates with colors, fonts, and styles. This lets you design brand-aligned forms that turn visitors into subscribers.

3. Comprehensive Subscriber Management

ConvertKit offers robust subscriber organization. Tag subscribers by activity or interest and group them for more targeted communications. ConvertKit scores subscribers to find engaged ones. Their subscription management tools provide audience information.

4. Automated Campaigns and Templates

ConvertKit's template library provides pre-made templates for various types of email campaigns. You can launch automated welcome sequences, weekly digests, product launches, and more with just a few clicks. ConvertKit also offers an email editor to customize template content, images, layouts, and design, enabling professional email campaigns without starting from scratch.

5. Beautiful Landing Pages

ConvertKit's landing page builder simplifies the process of creating email and sales-converting landing pages. Choose a template and customize colors, fonts, text, and design—all without the need for design or coding skills. Landing pages are crucial for conversions and audience growth.

6. Commerce Tools

Online companies may use ConvertKit's commerce services. Create landing pages for selling, accepting payments, and managing inventory using ConvertKit. It effectively interacts with Shopify and other e-commerce platforms, expanding audience monetization.

7. Centralized Creator Profile

Your ConvertKit creator profile is your online center for website, email, social media, and more. One spot for subscribers to access all your stuff. The profile makes you more visible and grows your ConvertKit audience.

8. Audience Growth Across Channels

ConvertKit empowers you to grow your following across your blog, emails, landing pages, and social channels with its diverse range of features. The unified platform enables you to capture audience interest wherever they are online. Additionally, you have access to analytics to optimize your strategies.

9. Excellent Deliverability Rates

ConvertKit has spent a lot of time boosting email deliverability to get emails into subscribers' inboxes. You can be certain that ConvertKit prioritizes email delivery with its experience.

10. Time-Saving Automation

Workflow automation in ConvertKit lets you run complex campaigns and communications without human effort. ConvertKit handles subscriber emails automatically so that you can relax. This saves much more time than sending emails manually.

11. Monetization Opportunities

ConvertKit simplifies subscription, course, and publishing sales. Its commerce features let you develop landing pages, receive payments, and distribute digital assets. You can optimize audience monetization and grow income using this capability.

12. Supportive Creator Community

ConvertKit members have the opportunity to join the Creator Network. This allows you to collaborate with other content providers and digital enterprises, fostering opportunities for cross-promotion of email newsletters and products within the community.

Choosing the Right ConvertKit Plan

While ConvertKit is a powerful email marketing platform, it's not the only option for your business needs. Comparing ConvertKit and Neo pricing and capabilities side-by-side will help you determine which solution best fits your specific requirements and budget. Let's dive in:

Number of Subscribers 

Choosing a ConvertKit plan depends on your email subscribers. The Free plan accommodates up to 1,000 members, while the Creator plan supports 300 to 1,000 members before requiring an upgrade. When selecting a plan, consider your current subscriber count and growth projections.

Email Volume

In addition to subscriber numbers, your overall monthly email volume affects your plan requirements. Sending more emails may necessitate an earlier upgrade. Higher volume may also require features like advanced deliverability tools and priority support. Factor in your total monthly emails sent when selecting a ConvertKit plan.

Automation Needed

The type of email automation you intend to leverage will impact your plan choice. While simple broadcasts are available in all plans, sequences, drips, and complex workflows are exclusive to the Creator or Creator Pro plans. If you require robust automation with multiple branching paths, it's advisable to opt for the higher-tier plans.

Upgrade Timing

It's common to begin with the Free or Creator plan and then upgrade gradually as your needs evolve. Upgrade when you approach the subscriber limit or require additional features. Many users opt for an upgrade after 6-12 months as their lists and workflows expand. Staggering your upgrades helps manage costs.

Add-Ons

ConvertKit provides extras such as CRM and webinars for additional fees. The CRM helps organize subscriber profiles and interactions, while webinars facilitate hosting live or automated video events. Consider any add-ons you may need and factor their pricing into your overall budget.

When choosing your ConvertKit pricing plan, carefully assess your subscriber count, email volume, required features, and budget. Select the plan that accommodates your current needs with room to grow. You can always upgrade later as your email marketing scales up.

Comparing Pricing With Neo

While ConvertKit is a powerful email marketing platform, it's not the only option for your business needs. Comparing ConvertKit and Neo pricing and capabilities side-by-side will help you determine which solution best fits your specific requirements and budget. Let's dive in:

Getting Help with ConvertKit

ConvertKit offers several avenues of customer support to help users get the most out of the platform.

Community Help Forum

The ConvertKit Community features a Help Forum where users can swiftly get their questions answered. You can browse existing topics to check if your question has been addressed or post a new thread. The active community ensures rapid responses and troubleshooting suggestions.

Knowledge Base

For self-help support, explore ConvertKit's comprehensive knowledge base, comprising articles and videos covering all aspects of the platform. The searchable docs encompass everything from getting-started guides to technical how-tos. The knowledge base is regularly updated to address common user pain points.

Messaging Support

Need quick assistance? Use ConvertKit's messaging widget to send a direct inquiry to their support team. You'll receive a response via messaging directly in your ConvertKit dashboard. It's an effortless way to get personalized help without engaging in lengthy back-and-forth emails.

Product Specialist Support

ConvertKit offers Live User Support from Product Specialists to logged-in users. This guarantees that your priority needs will be attended to in the most professional and efficient manner thus, you will experience personalized service as you would from having an email marketing expert at your beck and call every time you work on the system.

Email Support

ConvertKit support may be reached anytime at support@convertkit.com. They aim for same-day responses. Contact them via email for detailed troubleshooting that needs screenshots or demonstrations.

Conclusion

ConvertKit leads in email marketing by providing an advanced yet user-friendly platform for artists, bloggers, and online companies. While ConvertKit is a robust choice for creators and online businesses, Neo presents an alternative option specifically tailored for professional business email.

Neo makes this procedure of configuring a branded email name and account with your domain name fast and easy. Integrated calendars, booking options, templates, and other features help businesses streamline communication and scheduling. Moreover, Neo gives priority to security by means of antivirus filters, SSL encryption, and two-factor authentication.

Neo starts at only $2.49 per mailbox per month and provides a budget-friendly solution for anybody looking to create a business email account. It combines communication, scheduling, and cloud storage into a single solution.

Integrations of G-Suite and Office 365 help to avoid communication gaps. Neo should be considered as an option for scheduling, tracking, and securing the corporate email. The user-friendly platform combines all the things a business needs to have secured and efficient email communication. Sign up for a Neo free trial to check out how its business email features work.

Frequently Asked Questions

1. How many emails can I send to my subscribers?

ConvertKit offers three different plans: Free, Creator, and Creator Pro plan. The number of subscribers varies as per the plan. Like, you can send unlimited emails to around 1000 subscribers if you have a Free plan. The price of paid plans will increase if the number of subscribers increases, like the Creator plan comes at $149/month if you want to send unlimited emails to around 15k subscribers.

2. Do I require my domain name to send email? 

Yes, it is essential to use your own custom domain name to send marketing emails rather than from your email account, like Gmail. This is because it can issue a block whenever bulk emails are sent from a personal email account. The most important thing in email deliverability is domain reputation, and if you use your Gmail account, then you are utilizing Gmail's reputation and not yours. 

3. Why ConverKit might not be a good option for some businesses?

The ConvertKit platform is easy to use and offers over 50 premade landing pages. However, there are some reasons it might be a good option for some businesses. Let’s look at them: 

• Simple reporting dashboard doesn’t offer detailed insights into user campaign performance.
• Improper organization and layout make it hard to navigate the platform.  
• The cost of adding new contacts gets expensive as the contact list grows.